Recently I wrote a letter to Kellogg's about their tasty cereal Krave, expressing my concern about the deliciousness of their cereal and the negative effect it is/was having on my boyfriend. Since my friends and family enjoyed my letter, I have decided to reproduce it here on my blog - and to share the response from Kellogg's.
I write in regard to your premium breakfast cereal, “Krave”. As you are no doubt already aware, this is currently the best premium breakfast cereal on the market. Because of this widely acknowledged truth, I recently purchased a box as a treat for my gentleman friend Mr. James Gaskell esq.
One would assume that this would be an uninteresting fact which is completely unworthy of a hand-written letter to yourselves, Kellogg’s (creator of Krave). However, it did not stop there. My boyfriend and I were so taken by the aptly-named breakfast cereal that we immediately ate the entire packet, and now crave the Krave to such an extent that between us we now eat several boxes a week. It is essentially akin to an addiction, but without the support network one could expect as an alcohol or drug addict.
Again, hardly worth of the effort and expense of writing to your company (although I do wish to express to you my pleasure at the deliciousness of your creation). After all, stamps are pretty expensive nowadays and I don’t even live near a post box. The thing is, a grave and severe problem has arisen as a direct result of the tastiness of your cereal.
As you are no doubt aware, our country (the UK, in case this is unclear) has recently been suffering from a most severe recession. Sadly, this has meant that I have not been able to stock up my dedicated Krave cupboard with as many boxes of your most delectable cereal as usual – in fact, my shelves are nearly completely bare.
It is even worse than it at first appears. As well as failing to provide adequate protection in the event of a zombie apocalypse (for I would wish to die with the taste of Krave upon my lips) I now also face the risk of the permanent departure of my boyfriend. He has been concerned about the low level of Krave in my house for some weeks now, and has mentioned that one of our mutual friends (let us call her Linda, for that is her name) is not only able to provide a constant flow of your beautiful cereal but has also got more junk in her trunk as a result. You can probably understand my distress at this news.
What makes this all the more tragic is that, living in Trafford as I do, I cycle to work past your factory twice a day. Every time I smell the wafting malty tones of your most delightful treats and come upon your swirly, dreamy, aspirational red logo I am reminded of my failure to earn enough money to adequately feed myself and my boyfriend.
So I write to you, dear Kellogg’s, in the desperate hope that you might find yourselves able to lower the RRP (Recommended Retail Price, I believe) of Krave. I know it is a lot to ask, but please, I beg of you: do not make me sink to purchasing the relatively vomit-inducing replicas created by your competitors. Not only would they stick in my throat, but they would be wet with my tears as a consequence of my boyfriend’s departure to that bitch Linda.
Yours in expectation,
I got a response from Kellogg's,
which I can't be bothered to write a transcript for [EDIT: Transcript below]. But in short, they openly admitted their perverse delight at my situation. On the plus side, they did stump up £5 of vouchers for Krave which was pretty decent of them.
Transcript kindly provided by a friend:
Dear Miss Purves
Thank you for your hilarious letter about our delectable Kellogg's Krave. It has been all round our team and given us all some laughs. I'm absolutely delighted that you and your boyfriend enjoy them so much -- that's what we like to hear!
We're always pleased to get such positive feedback from our customers. We find it very rewarding. However, upon reading your letter we are most concerned to learn that the lack of Krave in your dedicated Krave cupboard is threatening to jeopardise your relationship. This simply will not do!
I'd like to say thank you by sending you a £5.00 voucher so that you can enjoy some more Krave on us. Should there be an imminent zombie apocalypse, we do hope that a stock of Kellogg's Krave will provide sufficient protection against the zombie invasion, not to mention save your relationship.
Unfortunately, now to return to a serious note, we are not in a position to reduce the recommended retail price and store managers have the right to exercise their own pricing policy. we do hope you understand the lack of control we have over pricing of our products.
Thanks again for taking the time to write to us -- your letter really made us smile and made our day! We hope you will enjoy our products for many years to come.
Customer Services Representative